Commerce City, Colo. – The Colorado Rapids announced today several updates to the club’s business staff. Alex McGeorge has been named Vice President of Media as part of various promotions, while the club has also significantly expanded its front office.
“Apple’s Season Pass platform provides the club with an incredible opportunity for our work to reach new fans and help foster a deeper connection with current supporters,” said Wayne Brant, Colorado Rapids Chief Business Officer. “We’ve built a talented group of content creators, producers and on-air personalities under Alex’s guidance that can deliver top-quality storytelling and coverage for our channels whether viewers are new to the sport or have been with us since day one.”
Now in his ninth season with the Rapids and 14th working in MLS, McGeorge has led the club’s digital and video staff since 2017. During his time at the club, the Rapids have won an MLS Executive Award for ‘Best Digital Content Experience’ in 2016 and a 2020 regional Emmy for the season-long documentary ‘Tim Howard: Just the Beginning.’ As part of his new role, McGeorge will now oversee the club’s broadcast department in addition to its digital content and strategy.
In addition to McGeorge’s new role, the club has also promoted Caitlin Kinser to Senior Director of Community Impact & Events, Jordan Rothrock to Senior Director of Brand & Creative and Taylor Milner to Senior Manager of Match Presentation. The Rapids have also added Manuel del Valle as Director of Broadcast & Content Operations and Katie Brown as Marketing Director.
In Kinser’s new role, she will oversee match presentation and club events in addition to her continued work managing the Rapids’ efforts in the community, including player appearances, clinics and donations. During her eight seasons serving the club’s community relations director, Kinser has facilitated kit-based partnerships with Colorado Fourteeners Initiative and Mental Health Colorado, as well as launching one of the only Power Soccer teams in MLS. She helped launch the club’s annual gala, A Burgundy Affair, and oversees the Rapids Unified Team in partnership with Special Olympics Colorado.
Rothrock joined the Rapids six seasons ago and has been integral in developing the Rapids’ brand and visual identity, including campaigns and kit designs like the club’s 2023 New Day Kit in coordination with local artist Pat Milbery. He has been instrumental in developing integrated campaigns for the season, playoffs and major club moments, such as its annual season kickoff party, theme nights and A Burgundy Affair. In his expanded role, Rothrock will continue to oversee the club’s creative services output while ensuring its brand and segment strategies, along with brand voice, are clearly manifested across its creative development.
Del Valle joins the club from Inter Miami CF where he served in a similar role as Director of Broadcast. In his role with the Rapids, del Valle will manage operations and content with the club’s primary broadcast partners, Apple and Altitude Radio. He holds over 10 years of experience in broadcast and video production, having previously worked with Concacaf, HBS and ESPN.
Brown brings nine years of marketing experience to her role, most recently in a similar position with the reigning Stanley Cup champions, the Colorado Avalanche. This is her second stint with the Rapids after previously serving as Marketing Coordinator for the club from 2016-2018. In her new role, Brown will oversee all of the Rapids' marketing and promotional efforts.
Milner joined the club in 2018 and has played an integral role in directing the Rapids’ matchday presentation and experience, as well as helping coordinate key club events, such as A Burgundy Affair and Rapids Unified Team events.
In addition to del Valle and Brown, the Rapids also added nine new roles to their business staff this season: Miles Clayborne as Broadcast Manager, Taylor Gregorio as Managing Editor of Digital & Social Media, Alex Winter as Marketing Manager, Sarah Sinnott as Rapids 2 Marketing & Events Manager, Daylon Schiffel as Brand & Promotions Video Producer, Sellers McDaniel as Events Presentation Coordinator, Saw Moo as a Digital Graphic Designer, Tien Le as Communications Coordinator and Amanda Gerlach as a Video Producer for Rapids 2 and the Rapids Academy.
During the offseason, the Rapids also promoted Nicole Tygesen to Social Media Manager, promoted Jared Berenstein to Partnership Marketing Account Manager, promoted Lucca Akiau to Partnership Marketing Activation Coordinator and shifted the role of Mike Revollo to Club Video Reporter & Producer.
