Since the Rapids launched the New Day Kit last week, fans and critics alike have been buzzing about the Colorado's collaboration with local artist Pat Milbery, the Rapids' goal to rise above the stigma of seeking help for one's mental health, and the stunning visuals of the kit itself. Check out what the soccer and Colorado community had to say below.
MLSsoccer.com
"I mostly wanted to highlight this one for a moment thanks to Colorado’s wonderful collaboration with local artist Pat Milbery and their partnership with Mental Health Colorado (MHC) and UCHealth to bring attention to the current mental health crisis in Colorado, reduce the stigma of seeking help and amplify awareness of public resources. The club is also supporting mental health initiatives throughout the year, while also donating a combined $25,000 to various nonprofits serving mental health needs in the state, including MHC.
Supporting local art and another great cause is more than enough to make this one of the best new kits of the bunch (it also looks very cool).”
The 18
“Designed by artist and Colorado icon Pat Milbery, the Rapids’ new away kit is a geometric pattern with mental health at its core. Colorado’s New Day kit reminds everyone that it’s ok to not be ok. Its meaning alone is enough to warrant a top spot on this list, but the fact that it looks as visually stunning as it does solidifies its place among the best of the best.”
The Denver Post
Colorado Rapids release bold “New Day” jersey ahead of 2023 season
“It’s safe to say the Colorado Rapids’ new away jerseys will stand out.
On Wednesday, the club revealed its secondary jerseys for the 2023-2024 seasons, titled “New Day.” Created in collaboration with Adidas and Denver-based artist Pat Milbery, it represents the first time a local artist has contributed to a Major League Soccer jersey design.”
Jeff Rueter, The Athletic
Burgundy Wave
Colorado Rapids Have a Blue Secondary Kit Again. It’s supporting Mental Health.
“The Colorado Rapids have released their new secondary kit for the 2023-24 MLS seasons. Named the “New Day” kit, it’s a first for the club and MLS’s partnership with Adidas in more ways than one. Just like the Class 5 kit, it’s got a mission behind it that hits very close to home.”
The Denver Gazette
Colorado Rapids partner with Denver street artist Pat Milbery to create new jersey
“The Colorado Rapids hid it in plain sight.
Little did fans know that when they stopped to admire artist Pat Milbery's Pride mural at DICK'S Sporting Goods Park last summer, they were actually staring at an Easter egg. It was a sneak peek at the Rapids' 2023 secondary jersey, released Wednesday.”
The Athletic
MLS kit reveals 2023: Live updates, reactions, and snap analysis
“Adidas and MLS teams are out of excuses to have mid designs now. This is inspired, with a local artist creating a singular, angular design. Even better: it’s named and designed to fight the stigma and encourage greater mental health awareness.
For years, we’ve been told the league and manufacturer are limited creatively by timeline constraints. Colorado just shattered that talking point.”
DNVR Rapids Podcast
Breaking down the Rapids’ new kit & previewing the 2023 Western Conference
“The Colorado Rapids just dropped their newest kit and it is a beauty.”
9News
Colorado artist helps design new Rapids jersey
“It's the first time in MLS history that a club has collaborated with a local artist on a kit design.”
Westword
“Even Denver’s less artsy residents will recognize Pat Milbery’s iconic “Love This City” campaign that saw colorful, geometric hearts painted across Denver in Five Points, the Art District on Santa Fe, LoHi, Congress Park, the Golden Triangle and Bear Valley.
Now the artist has a new type of canvas.”
DenverSports.com
Rapids drop ‘New Day’ secondary kits in support of mental health in Colorado
“The Colorado Rapids launched a slick new secondary kit on Wednesday, the first jersey that was co-designed by a local artist in MLS history.
Denver artist Pat Milbery, known for his Love This City mural on Broadway and Park Ave, designed the New Day Kit ahead of the 2023 MLS season.”
Jillian Sakovits, Apple TV Studio Host
ESPN
Major League Soccer 2023 kit ranking: Which club's jerseys are this season's best?
“Designed by local street artist Pat Milbery and inspired by the pastel blue tints of a cool, crisp Colorado morning, the Rapids' kit is truly a breath of fresh air with its off-kilter reflections of cloud formations and snowy mountaintops.”